The words on everyone's lips today: Cadel Evans. Well, actually, the words on Lisa's Mum's lips were 'bin night', but she was distracted. But WHAT A TOUR, and what an achievement. One of the highlights of Le Tour was seeing the huge number of Aussies getting behind Cadel with the 'Yell for Cadel' and 'Crikey Cadel' campaigns. Not many people realise, but there were also some other, lesser-known and less succcessful Cadel PR campaigns... Lisa's Mum investigates: - Spell For Cadel: An ultimately unsuccessful campaign launched by the NT Dept of Education, where children were encouraged to spell words like 'Go' and 'Cadel'. It was abandoned after the spelling challenges posed by Voeckler taking the yellow jersey proved too great.
- Sell For Cadel: An Ebay initiative, this campaign folded after it became apparent that Cadel prides himself on philanthropy rather than salesmanship. Apparently, 'I just want the best price I can get out of myself, that is enough' is not a valid minimum bid.
- Libel For Cadel: The Victorian legal community got behind Cadel as only lawyers can: by suing people. Popular targets included parallel imports from Luxembourg, Spanish butchers, and the driver of the media car on Stage 3 (Jonny Hoogerland's favourite). The campaign was halted by the LIV, citing incompatibility issues between clocking up billable hours and following SBS live coverage.
- Smell Like Cadel: Doomed from the start, this campaign failed to think through the implications of supporters smelling like a Tour de France rider after 6 hours in the saddle. On the positive side, it did free up some space on the mountain side during some of the more popular stagess
If you know of any other campaigns, please send them through to Lisa's Mum via the Contact Form.